Commercial strategy for packaged food, ingredients, soft drinks and everyday consumer goods.
Build a range that shoppers recognise and retailers can sell profitably.
The Challenge
A growing assortment can add complexity while shelf space, promotions and margins remain under pressure.
How We Work
We review performance by SKU and channel, identify where the range is doing too much, and test changes to pack sizes, pricing and positioning.
What You Gain
A clearer assortment and a practical plan for pricing, promotions and retail distribution.
Turn ingredient expertise into offers that food manufacturers can evaluate and use.
The Challenge
A strong technical specification is only part of the buying decision. Customers also weigh application support, consistency and the cost of switching.
How We Work
We segment buyers by application, define the commercial case for each priority use and plan trials with target customers or distributors.
What You Gain
A focused set of applications, clearer customer propositions and a plan for converting trials into business.
Find the formats, occasions and channels where your soft drinks range can grow.
The Challenge
New flavours and pack formats compete for the same shelf space and production capacity. A launch needs a clear role in the range and a reason for retailers to list it.
How We Work
We compare demand by occasion and channel, test product concepts, pack sizes and pricing, then check distribution and production assumptions before launch.
What You Gain
A focused soft drinks portfolio and a rollout plan grounded in demand, production capacity and distribution.
Grow an everyday range across household care, personal care and other frequently purchased products.
The Challenge
Shelf space is limited. More variants and deeper promotions can obscure which products drive repeat purchases and margin.
How We Work
We review the range and pricing by channel, then test which formats, price points and retailer partnerships offer the clearest case for growth.
What You Gain
A focused range, clearer pricing and a plan for expanding distribution.